Digital Marketing For Small Businesses
As a marketing manager or business owner of a small business, you’re probably working with limited resources in terms of time, money, and staff with digital expertise but you recognise the importance of digitally marketing your business in order to stay competitive and succeed.
So you’re asking yourself “Where do I start?” Before investing your hard-earned time and money in digital marketing campaigns, it’s vital that you do the following first in order to avoid costly campaigns that will yield little return.
To answer the question above, it all starts with a GREAT website.
As a bare minimum, your website should tick the following 4 boxes:
- It is a modern design – appealing to the eye and visually represents your brand, what you do and what differs you from your competitors
- It has clear call to actions – much like signposts, tell your website visitors where they need to go or what they need to do, with clear communication i.e. “Click here to Book Now” or “Get this Deal”
- It is SEO-friendly – is your website search engine optimised? Can it be found easily on Google, Bing and other search engines that your potential customers are searching on?
- And finally.. is your website mobile-friendly (responsive)? Over 86% of Irish consumers own or have access to a smartphone and are looking for your product on their devices. Is your website easily accessed on a mobile device?
If you need assistance auditing your website on the above, enquire about one of our Website Audits priced at €199 (+VAT) – designed to give you a full review of your website to identify opportunities that you can consider for future development and growth. In other words, we’ll identify what’s working, what’s not working and what can be done to get your website generating leads and sales for your business!
If you’ve audited your website already and have ticked all the boxes above then you’re ready to get the ball rolling for your digital marketing campaigns. So what’s next? A Plan.
None of the great digital marketing campaigns of our digital age didn’t start with a fully thought out plan! A SMART digital marketing plan will keep time and costs under control while yielding the best possible results. Check out this free marketing plan template by ThinkBusiness.ie
Need help with your digital marketing plan and its implementation? Give us a buzz.
With tonnes of experience in developing digital marketing strategies and creative campaigns for small businesses, Bee Smart Digital can be your helping hand and will guide you to getting the most out of your website and digital campaigns. Check out our digital marketing services or get in touch today for a free consultation – Contact Alex on firstname.lastname@example.org or call +353867305437
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