Our Digital & Web Services

Branding

  • Brand strategy development
  • Brand identity design (logo, color palette, typography)
  • Brand messaging and positioning
  • Visual identity collateral design (business cards, letterheads, etc.)
  • Brand storytelling and narrative development
  • Rebranding or brand refresh services

Content Strategy & Creation

  • Content audit and analysis
  • Audience research and persona development
  • Content goal setting and KPI identification
  • Content strategy development and planning
  • Editorial calendar creation
  • Keyword research and SEO strategy integration
  • Content optimization for different channels (website, social media, email, etc.)
  • Photography & Drone Footage

Social Media Advertising

  • Audience targeting and segmentation
  • Ad creative development (image, video, carousel, etc.)
  • Ad copywriting and messaging
  • Campaign setup and configuration
  • Budget management and allocation
  • A/B testing of ad elements
  • Conversion tracking and optimization
  • Retargeting and remarketing campaigns
  • Integration with other marketing channels (email, website, etc.)

Web Design

  • Website strategy development
  • User experience (UX) design
  • User interface (UI) design
  • Responsive web design (optimized for mobile devices)
  • Visual design (including branding integration)
  • Content management system (CMS) integration (e.g., WordPress)
  • E-commerce website design and development
  • Search engine optimization (SEO)
  • Integration of third-party tools and plugins (analytics, forms, social media, etc.)
  • Website maintenance and updates

Website Maintenance

  • Regular backups of website files and databases
  • Software updates for content management systems (CMS), plugins, and themes
  • Security monitoring and malware scanning
  • SSL certificate renewal and management
  • Content updates and additions (text, images, videos, etc.)
  • Broken link checks and fixes
  • Form testing and validation
  • Analytics monitoring and reporting
  • Search engine optimization (SEO) audits and updates
  • Domain name registration and management
  • Email setup and management (if included)

Search Engine Optimisation

  • On and off-page search engine optimisation
  • Technical SEO
  • Local SEO
  • SEO audits and analysis to identify opportunities and issues
  • Ongoing monitoring and tracking of keyword rankings, traffic, and conversions
  • Regular reporting on SEO performance metrics and insights
  • SEO consulting and strategy development tailored to specific business goals and objectives

Pay-Per-Click Advertising

  • Search, Display, Shopping, Video, App, Discovery, Local Services, Performance Max, and Smart
  • Keyword research and selection
  • Ad campaign setup and configuration
  • Ad copywriting and optimization
  • Bid management and optimization
  • Ad extensions implementation
  • Conversion tracking setup
  • Performance monitoring and reporting

Growth, Sales & Lead Generation

  • Growth Strategy development
  • Customer acquisition strategies
  • Sales funnel analysis and optimization
  • Sales automation tools setup and integration
  • Landing page design and optimization
  • Lead capture form setup and optimization
  • Content marketing for lead generation (blog posts, videos, infographics, etc.)
  • Paid advertising campaigns for lead generation (Google Ads, social media ads, etc.)
  • Email marketing campaigns to nurture leads
  • Lead segmentation and targeting
  • Lead nurturing workflows setup and automation
  • Conversion rate optimization (CRO) techniques implementation

Email Marketing

  • Sponsored email campaigns

  • Newsletter sponsorships
  • Audience targeting based on subscriber demographics and interests
  • Ad creative development and copywriting
  • Performance tracking and reporting

Our Specialties

At Bee Smart Digital, we specialise in a range of services tailored to meet the unique needs of our clients across various industries. With a focus on Tourism & Hospitality Marketing, we excel at crafting strategic campaigns to promote destinations, hotels, and travel experiences, ensuring maximum visibility and engagement. Our expertise extends to E-commerce Web Design & Retail Marketing, where we create visually stunning and user-friendly online storefronts that drive sales and enhance customer satisfaction. For Small Business Marketing, we offer customized solutions to help entrepreneurs and local businesses thrive in competitive markets, leveraging innovative strategies to boost brand awareness and attract loyal customers. Additionally, our Website Design services combine creativity and functionality to deliver captivating digital experiences that leave a lasting impression. At Bee Smart Digital, we are committed to empowering businesses of all sizes to achieve their goals and surpass expectations in the ever-evolving digital landscape.

clients & projects

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